Scott Ayres is the current Content Scientist for the Social Media Lab who conducts extensive tests and research to help social media managers and business owners get the most out of their posts; busting myths along the way.
Scott is the co-author of “Facebook All-in-one for Dummies” and Podcast host for Social Media Lab and Social Media Lab LIVE show. He has written over 2000 blog posts on social media topics and has written for 3 blogs to make Social Media Examiner’s “Top Social Media Blogs” list.
Scott has been an expert in social media for 10 years. Before Social Media Lab he was the head of content, support, and training at Post Planner where his influence grew their blog to landing the top 10 Social Media Blog list.
Scott loves busting myths about social media marketing, even if that means going against what he was taught in the past or is still being taught by “gurus” today. Unlike many social media "experts" Scott brings a real-world approach and perspective that business owners can relate to.
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